DOWNLOADABLE KNOWLEDGE
Our knowledge of marketing process optimization and automation is leading edge. Many of the strategies and best practices we've developed have become industry standards and are discussed in White Papers and Briefings that we are happy to share without registration. Our Fact Sheets, however, contain detailed and proprietary information that require registration to download. Click the White Paper or Briefing title to download now, or click the Fact Sheet title to register for download.
White Papers and Briefings may be downloaded now without registration:
Web-centric Lead Generation Best Practices. Business-to-business marketers are under constant pressure to generate a higher quantity and quality of new leads with fewer resources. Here's how they're doing it. (5 pages, 464kb pdf)
Unlocking the revenue potential in your sales opportunity pipeline. Discusses what marketing and sales can learn from your supply chain about minimizing losses and maximizing revenue potential on the demand side of your business. (2 pages, 400kb pdf)
Improving marketing and sales processes helps CEOs drive more profitable growth. Successfully transforming a culture of disparate marketing and sales activities into a cohesive marketing-sales process starts at the top. (3 pages, 623kb pdf)
Virtual Relationship Marketing Best Practices. Building highly-personalized virtual relationships with B2B prospects and customers will generate the qualified and timely selling opportunities required to achieve profitable growth. (6 pages, 963kb pdf)
Web-centricity is the key to B2B sales growth. The impact a web-centric strategy has on marketing productivity today is like the impact the assembly line had on manufacturing productivity a century ago. (6 pages, 632kb pdf)
Minimize selling time and expense for custom manufacturing services. Marketing optimization helps manufacturers identify OEMs in the most opportunistic stage of their buying process. (1 page briefing, 257kb pdf)
Fact Sheets require registration prior to download:
Optimization Fact Sheet
Optimization by Ascend2 is a consulting engagement to streamline and automate marketing processes. It provides a blueprint to successfully implement web-centric strategies and technologies. Download this fact sheet for complete details on the scope, deliverables, duration and pricing of an Optimization consulting engagement.SystematicMarketing™ Fact Sheet
SystematicMarketing by Ascend2 is a suite of rapidly deployable applications designed to align precisely with your optimized processes for the management of contacts, emarketing campaigns and analytics. Download this fact sheet for complete details on SystematicMarketing standard features, extended options and pricing.